Smarter Engagement for Stronger Growth: How Payers Can Successfully Do More with Less
The defining capability of modern health plans is intelligent engagement with unified infrastructure.
The defining capability of modern health plans is intelligent engagement with unified infrastructure.
Healthcare AI startups are experimenting with pricing models that tie their costs to real-world results, such as completed tasks or improved patient outcomes. While investors see this as a way to prove value, many hospitals remain skeptical, preferring predictable pricing.
While D2C can enable creativity in customer acquisition and B2B strategies allow for rapid monetization, companies must thoughtfully target consumers, track clinical outcomes, and demonstrate cost-savings.
Driver reportedly raised around $100 million and had top medical minds on its scientific advisory board, but the $3,000 price tag for its services that its cancer patients would have to pay appears to have been a flawed model to begin with.